Social media is an evolving beast. From few sites and systems few years back to plethora of different sites and systems across the internet accessed from laptop/desktop/mobile – this domain is exploding currently.

LinkedIn, Twitter, Facebook, Yahoo, Google+, Yelp and so on. List is endless.

Everybody is talking of social media sentiment analysis and analytics over customer information, yes that’s an evolving and interesting field.

But something that is going to create a problem and will require innovation would be areas like:
1. How do you sync your information across various social media sites:
1-a. LIKES
1-b. COMMENTS
1-c. NEWSFEEDS
1-d. Etc.
2. What is your unique public and private unified profile across social media?
3. What is your network of connects across the various sites?
4. How are you perceived across these sites – a unified view?
5. How do you sync your contacts and network across various social media systems?
6. How do you enable similar privacy settings, access control, etc. across all social media sites?
7. Evolving threat management across social media for individuals

Many such questions will come up as social media matures. Lot of innovation, building of standards/protocols, tools and products would be needed in this new exploding social media sites/systems.

There was a phase where database access/import/export/features across various RDBMSes were standardized, operating systems related standards came out, ECM, integration, etc. came out with standards.

A similar phenomenon should and most likely will occur once social media expansion stabilizes and matures. It will be one level above technology and will be at functional/domain/social media feature level backed by unique new ways of implementing technologies. To give an example: if you export your contact from one phone, if you export CSV/EXCEL from one system you are able to import and sync it at other place, such solutions for problems listed above and many more upcoming areas would be needed.