{"id":920,"date":"2022-06-22T20:03:53","date_gmt":"2022-06-22T14:33:53","guid":{"rendered":"https:\/\/www.techandtrain.com\/blog\/?p=920"},"modified":"2025-10-22T14:53:54","modified_gmt":"2025-10-22T09:23:54","slug":"ecommerce-evolution-in-india-part-1","status":"publish","type":"post","link":"https:\/\/www.techandtrain.com\/blog\/2022\/06\/ecommerce-evolution-in-india-part-1\/","title":{"rendered":"eCommerce evolution in India &#8211; Part 1"},"content":{"rendered":"\n<p>This caselet tries to summarize the evolution of eCommerce in India in the last two decades and lists the phases as observed.<\/p>\n\n\n\n<p><strong>Summary from Wikipedia article here:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Internet user base of 600+ Million in India<\/li><li>Rapid growth in eCommerce but eCommerce penetration as a percentage of internet users is low compared to US, China, France and so on<\/li><li>Cash on delivery is the preferred mode for more than 70% of users<\/li><li>Demand for international products is high<\/li><li>Flipkart, Amazon, Snapdeal, JioOnline, Multiple grocery vendors and specialized sellers in electronics, gifts, travel and more are the leading eCommerce entities<\/li><li>Open Network for Digital Commerce is under pilot phase in India<\/li><li>Online travel booking, apparel, retail, grocery, electronics, mobile, DTH, warehousing, logistics, food delivery, ride hailing, furniture, luxury, home maintenance &amp; services, gifts, fashion are a large component of eCommerce in India<\/li><li>COVID-19 created lot of upheaval in the models and sales in eCommerce<\/li><li>Evolution into 10-30 minutes delivery, next day delivery and innovative models have seen an uptick in last 3-5 years<\/li><li>Large number of investors have put in money into various entities over the last 10-15 years<\/li><li>Niche players in automobile, apparel, grocery and similar areas have been coming up<\/li><li>String of acquisitions \/ mergers have happened over the last 10 years especially from large players<\/li><li>B2B eCommerce is growing quickly. Players like Bizongo, Udaan, Medikabazaar, Moglix, Ofbusiness and Inframarket are present. <\/li><li>Major regulation rules include foreign players not allowed to hold inventory<\/li><\/ul>\n\n\n\n<p><strong>Phases as observed in the last two decades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Standalone focussed players &#8211; early entrants &#8211; with less regulation<\/li><li>High growth in number of eCommerce players<\/li><li>Entry of investors<\/li><li>Regulations evolving over time<\/li><li>Shift of smaller sellers (many of them) to marketplaces<\/li><li>Friction between online &amp; offline sellers<\/li><li>Hyper competitive growth with losses to capture market<\/li><li>Enablement of financial ecosystem like UPI, RuPAY, QR, JanDhan, Cash on delivery models and so on<\/li><li>Evolution of 4G and broadband<\/li><li>Specialized and niche sellers<\/li><li>IPOs for many specialized players<\/li><li>Newer models of sales around delivery, bundling of additional facilities and so on<\/li><li>Evolution of local logistics players<\/li><li>Consolidation, closures &amp; M&amp;A across the industry<\/li><li>Brand building, focus shift to a mature mindset and ecosystem<\/li><li>Newer initiatives to standardize eCommerce like ONDC and preparation for 5G<\/li><\/ul>\n\n\n\n<p><strong>References:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/en.wikipedia.org\/wiki\/E-commerce_in_India<\/li><li>https:\/\/en.wikipedia.org\/wiki\/Open_Network_for_Digital_Commerce<\/li><li>https:\/\/economictimes.indiatimes.com\/tech\/tech-bytes\/rapid-digitalisation-drives-b2b-ecommerce-during-pandemic\/articleshow\/88500483.cms <\/li><li>Google News<\/li><\/ul>\n\n\n\n<p><strong>Email me:<\/strong>&nbsp;Neil@HarwaniSystems.in<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This caselet tries to summarize the evolution of eCommerce in India in the last two decades and lists the phases [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[217],"tags":[216,101],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce","tag-india"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/06\/online-shopping.jpg?fit=1920%2C1441&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7do02-eQ","jetpack-related-posts":[{"id":1380,"url":"https:\/\/www.techandtrain.com\/blog\/2024\/11\/web-portal-commerce-cyber-forensics\/","url_meta":{"origin":920,"position":0},"title":"Web portal &amp; commerce cyber forensics","author":"Neil Harwani","date":"November 24, 2024","format":false,"excerpt":"For this discussion, we will refer the top open-source products like Liferay, Drupal, WordPress, etc. and one proprietary portal like SharePoint which has good documentation. Home - Liferay WordPress.com: Build a Site, Sell Your Stuff, Start a Blog & More Drupal - Open Source CMS | Drupal.org Microsoft SharePoint Online\u2026","rel":"","context":"In &quot;Cyber Forensics&quot;","block_context":{"text":"Cyber Forensics","link":"https:\/\/www.techandtrain.com\/blog\/category\/cyber-forensics\/"},"img":{"alt_text":"Credits: www.Pixabay.com","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2024\/11\/interface.png?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2024\/11\/interface.png?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2024\/11\/interface.png?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2024\/11\/interface.png?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2024\/11\/interface.png?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":417,"url":"https:\/\/www.techandtrain.com\/blog\/2019\/02\/what-should-be-the-subjects-course-structure-for-teaching-data-analytics-data-science-in-mba\/","url_meta":{"origin":920,"position":1},"title":"What should be the subjects &#038; course structure for teaching Data Analytics \/ Data Science in MBA?","author":"Neil Harwani","date":"February 12, 2019","format":false,"excerpt":"Data Science & Analytics including Operations \/ Decision Science are evolving fields which are in demand currently for various reasons. Most companies are experimenting and creating projects \/ products around analytics \/ data science. I am listing the subjects & courses that an MBA student should take to cover Data\u2026","rel":"","context":"In &quot;Analytics&quot;","block_context":{"text":"Analytics","link":"https:\/\/www.techandtrain.com\/blog\/category\/analytics\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/02\/Analytics2.jpg?fit=960%2C635&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/02\/Analytics2.jpg?fit=960%2C635&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/02\/Analytics2.jpg?fit=960%2C635&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/02\/Analytics2.jpg?fit=960%2C635&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":740,"url":"https:\/\/www.techandtrain.com\/blog\/2021\/08\/devops-in-networked-technology-infused-world\/","url_meta":{"origin":920,"position":2},"title":"DevOps in Networked &#038; Technology infused world","author":"Neil Harwani","date":"August 8, 2021","format":false,"excerpt":"My original article below, co-authored with Prof. Nityesh Bhatt. An abridged & modified version of this was published in a leading magazine. Advice to youngsters, be your own publishing house \u2013 you have Amazon, LinkedIn, your own blog & website, multiple other good platforms, peer reviewed open access & top\u2026","rel":"","context":"In &quot;DevOps&quot;","block_context":{"text":"DevOps","link":"https:\/\/www.techandtrain.com\/blog\/category\/devops\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/08\/DevOps.jpg?fit=1036%2C595&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/08\/DevOps.jpg?fit=1036%2C595&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/08\/DevOps.jpg?fit=1036%2C595&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/08\/DevOps.jpg?fit=1036%2C595&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":810,"url":"https:\/\/www.techandtrain.com\/blog\/2022\/01\/civil-engineering-for-21st-century-in-tier-2-3-colleges-universities-in-india\/","url_meta":{"origin":920,"position":3},"title":"Civil engineering for 21st century in Tier 2\/3 colleges &#038; universities in India","author":"Neil Harwani","date":"January 9, 2022","format":false,"excerpt":"Civil engineering was among the first core engineering disciplines started in the engineering areas. Over time many other disciplines have evolved like computer engineering, instrumentation, bio-technology, mechatronics, electronics, communications, quantum, systems engineering and so on - on top of the other two core disciplines of mechanical & electrical. But even\u2026","rel":"","context":"In &quot;Engineering&quot;","block_context":{"text":"Engineering","link":"https:\/\/www.techandtrain.com\/blog\/category\/engineering\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1061,"url":"https:\/\/www.techandtrain.com\/blog\/2023\/05\/some-unique-courses-for-working-professionals-in-india-post-liberalization-reforms-in-education-part-1\/","url_meta":{"origin":920,"position":4},"title":"Some unique courses for working professionals in India post liberalization \/ reforms in education &#8211; Part 1","author":"Neil Harwani","date":"May 7, 2023","format":false,"excerpt":"Here with I am providing a list of unique courses that I have observed in India post liberalization \/ reforms in education. Most are online \/ work integrated or distance learning - this is Part 1 of the list for working professionals: PGC IISc from TalentSprint -\u00a0Deep Tech Expertise for\u2026","rel":"","context":"In &quot;Education&quot;","block_context":{"text":"Education","link":"https:\/\/www.techandtrain.com\/blog\/category\/education\/"},"img":{"alt_text":"Credits: www.Pixabay.com","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2023\/05\/books.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2023\/05\/books.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2023\/05\/books.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2023\/05\/books.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2023\/05\/books.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":401,"url":"https:\/\/www.techandtrain.com\/blog\/2018\/12\/sales-from-showing-up-to-consulting-and-design-thinking\/","url_meta":{"origin":920,"position":5},"title":"Sales &#8211; From Showing up to Consulting and Design thinking","author":"Neil Harwani","date":"December 29, 2018","format":false,"excerpt":"Over the years Indian IT industry has had success in getting and executing projects from the western world. 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