{"id":1023,"date":"2023-01-29T17:37:18","date_gmt":"2023-01-29T12:07:18","guid":{"rendered":"https:\/\/www.techandtrain.com\/blog\/?p=1023"},"modified":"2025-10-22T14:53:53","modified_gmt":"2025-10-22T09:23:53","slug":"business-process-reengineering-with-a-fictional-information-technology-company","status":"publish","type":"post","link":"https:\/\/www.techandtrain.com\/blog\/2023\/01\/business-process-reengineering-with-a-fictional-information-technology-company\/","title":{"rendered":"Business Process Reengineering with a fictional Information Technology company"},"content":{"rendered":"\n<p>Here is a fictional case study for a business process reengineering class exercise in MBA \/ PGDM \/ PGPM classroom. We look at the three phases of an IT founder driven successful startup. Typically, many startups go through these phases. Such examples can be found in many news articles related to Information Technology industry across the world.<\/p>\n\n\n\n<p>Phase 1 &#8211; Founder driven startup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Founder driven, liberal culture, no set timings for entry and exit, free snacks, product type employee empowerment driven, work hard, 5 days a week working, flexible hours type culture in an IT company<\/li>\n\n\n\n<li>Good salaries &amp; benefits<\/li>\n\n\n\n<li>Onsite opportunities<\/li>\n\n\n\n<li>Most people are with experience with a small percentage of fresh engineers<\/li>\n\n\n\n<li>Work on niche products &amp; services with good margins<\/li>\n\n\n\n<li>Few strong partnerships with customers &amp; products \/ ecosystems<\/li>\n\n\n\n<li>Small group of founders &amp; investors with clear goals<\/li>\n<\/ul>\n\n\n\n<p>Phase 2 &#8211; Sale to a larger entity \/ induction of investors or venture capitalists \/ investment bankers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Induction of professional management<\/li>\n\n\n\n<li>Drive towards IPO<\/li>\n\n\n\n<li>Drive towards larger revenue &amp; higher growth<\/li>\n\n\n\n<li>Change in services, partnerships &amp; product mix<\/li>\n\n\n\n<li>Churn in employees &amp; their loyalty<\/li>\n\n\n\n<li>Changes in profitability based on services &amp; product mix<\/li>\n\n\n\n<li>Change of branding<\/li>\n\n\n\n<li>M&amp;A with other companies or investor portfolio firms<\/li>\n\n\n\n<li>Related work with similar companies in investor or buying entity group<\/li>\n\n\n\n<li>Focus on long term sustainability<\/li>\n\n\n\n<li>Focus on operational excellence<\/li>\n<\/ul>\n\n\n\n<p>Phase 3 &#8211; Stabilization and finding of the &#8220;mojo&#8221;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stable partnerships, customers &amp; products \/ services<\/li>\n\n\n\n<li>Stable margins<\/li>\n\n\n\n<li>Finding of the mojo product &amp; services mix<\/li>\n\n\n\n<li>IPO \/ Investor \/ VC \/ M&amp;A stabilization<\/li>\n\n\n\n<li>Mature phase of branding<\/li>\n\n\n\n<li>New product \/ service \/ offering mix creation<\/li>\n\n\n\n<li>Newer ventures in new areas<\/li>\n<\/ul>\n\n\n\n<p>Email me: Neil@HarwaniSystems.in<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a fictional case study for a business process reengineering class exercise in MBA \/ PGDM \/ PGPM classroom. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254,255],"tags":[256,257,259,258],"class_list":["post-1023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-process-re-engineering","category-mini-caselets","tag-bpr","tag-business-process-re-engineering","tag-founder-driven-startups","tag-startup-phases"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2023\/01\/coffee-g24646cac8_1920.jpg?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7do02-gv","jetpack-related-posts":[{"id":483,"url":"https:\/\/www.techandtrain.com\/blog\/2019\/07\/list-of-things-needed-to-create-a-startup-in-india-in-it-products-services-area-part-2\/","url_meta":{"origin":1023,"position":0},"title":"List of things needed to create a startup in India in IT products \/ services area &#8211; Part 2","author":"Neil Harwani","date":"July 3, 2019","format":false,"excerpt":"Many students in management and other advanced courses struggle with details on how to start their entrepreneurial journey. Questions around cost, process, steps, office, digital \/ software items needed, etc. keep them confused and away from taking the first step. In that series, I had posted a blog \/ article\u2026","rel":"","context":"In &quot;StartUp&quot;","block_context":{"text":"StartUp","link":"https:\/\/www.techandtrain.com\/blog\/category\/startup\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/07\/Enterprenourship.jpg?fit=960%2C637&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/07\/Enterprenourship.jpg?fit=960%2C637&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/07\/Enterprenourship.jpg?fit=960%2C637&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2019\/07\/Enterprenourship.jpg?fit=960%2C637&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":18,"url":"https:\/\/www.techandtrain.com\/blog\/2015\/08\/formula-for-successful-innovation-driven-companies-in-it-industry\/","url_meta":{"origin":1023,"position":1},"title":"Formula for Successful Innovation Driven Companies in IT industry","author":"Neil Harwani","date":"August 6, 2015","format":false,"excerpt":"There are many formulas to build a successful company: 1. Passion 2. Great investors and board with good mentors 3. Great product 4. Niche skills and services 5. Great legacy 6. Recruit the best, train them, mentor them, give them good career growth, etc. And so on But one that\u2026","rel":"","context":"In &quot;Culture&quot;","block_context":{"text":"Culture","link":"https:\/\/www.techandtrain.com\/blog\/category\/culture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2015\/08\/Innovation.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2015\/08\/Innovation.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2015\/08\/Innovation.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2015\/08\/Innovation.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2015\/08\/Innovation.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":777,"url":"https:\/\/www.techandtrain.com\/blog\/2021\/11\/information-technology-cultures-across-company-categories-part-1\/","url_meta":{"origin":1023,"position":2},"title":"Information Technology culture across company categories &#8211; Part 1","author":"Neil Harwani","date":"November 21, 2021","format":false,"excerpt":"Products: High on collaborationCross department deliverablesFocus on specific areas like products, goals and suchThey typically build their own strategyVarious sub-cultures like entrepreneurial, open source, hybrid and proprietary may exist within thisControlled offerings for customersInnovation & creativity is valued highlyR&D is important hereFlexibility in terms of what employees can do beyond\u2026","rel":"","context":"In &quot;Culture&quot;","block_context":{"text":"Culture","link":"https:\/\/www.techandtrain.com\/blog\/category\/culture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/11\/Culture.jpg?fit=1200%2C794&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/11\/Culture.jpg?fit=1200%2C794&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/11\/Culture.jpg?fit=1200%2C794&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/11\/Culture.jpg?fit=1200%2C794&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2021\/11\/Culture.jpg?fit=1200%2C794&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":810,"url":"https:\/\/www.techandtrain.com\/blog\/2022\/01\/civil-engineering-for-21st-century-in-tier-2-3-colleges-universities-in-india\/","url_meta":{"origin":1023,"position":3},"title":"Civil engineering for 21st century in Tier 2\/3 colleges &#038; universities in India","author":"Neil Harwani","date":"January 9, 2022","format":false,"excerpt":"Civil engineering was among the first core engineering disciplines started in the engineering areas. Over time many other disciplines have evolved like computer engineering, instrumentation, bio-technology, mechatronics, electronics, communications, quantum, systems engineering and so on - on top of the other two core disciplines of mechanical & electrical. But even\u2026","rel":"","context":"In &quot;Engineering&quot;","block_context":{"text":"Engineering","link":"https:\/\/www.techandtrain.com\/blog\/category\/engineering\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2022\/01\/Engineering.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":185,"url":"https:\/\/www.techandtrain.com\/blog\/2018\/05\/how-to-build-a-lean-startup-in-tier-2-3-cities-in-india-part-1\/","url_meta":{"origin":1023,"position":4},"title":"How to build a lean startup in a Tier 2 or 3 city in India ? &#8211; Part 1","author":"Neil Harwani","date":"May 29, 2018","format":false,"excerpt":"If you are exploring an option to start an IT \/ Digital startup in a Tier 2 or 3 city in India and are searching for some advice on how to do that in a lean, cost controlled way - here is some help: Register your company preferably in one\u2026","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.techandtrain.com\/blog\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2018\/05\/StartUp.jpg?fit=1152%2C742&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2018\/05\/StartUp.jpg?fit=1152%2C742&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2018\/05\/StartUp.jpg?fit=1152%2C742&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2018\/05\/StartUp.jpg?fit=1152%2C742&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.techandtrain.com\/blog\/wp-content\/uploads\/2018\/05\/StartUp.jpg?fit=1152%2C742&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":417,"url":"https:\/\/www.techandtrain.com\/blog\/2019\/02\/what-should-be-the-subjects-course-structure-for-teaching-data-analytics-data-science-in-mba\/","url_meta":{"origin":1023,"position":5},"title":"What should be the subjects &#038; course structure for teaching Data Analytics \/ Data Science in MBA?","author":"Neil Harwani","date":"February 12, 2019","format":false,"excerpt":"Data Science & Analytics including Operations \/ Decision Science are evolving fields which are in demand currently for various reasons. 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